I applied for a US visitor visa and was denied twice. I have a stable job and family at home so I don’t understand why this keeps happening. What else can I do

Visitor visa decisions are based on whether the officer is convinced you will return to your home country after your trip, and prior refusals usually mean they were not satisfied with that overall assessment. Applying again without addressing the underlying concern often leads to another denial. It may help to wait until there is a meaningful change in your situation, such as stronger travel history, clearer financial evidence, or more compelling documentation of ties, and then present a well organized application that clearly explains your purpose of travel and intent to return.